Startup Sutra

Startup Sutra

Home
Podcast
Archive
About

Sitemap - 2022 - Startup Sutra

How PE backed ASG plans to create an eye care empire in India!

How Bisleri became synonymous with water in India!

Qatar spent more than its total GDP to host the FIFA World Cup 2022! Will it pay off?

Riding on nostalgia: Could reintroducing Jawa Motorcycles in India help Anand Mahindra revive his two wheeler business?

How Hero MotoCorp’s VIDA aims to revolutionize the Indian EV market with the help of battery swapping startup Gogoro

The big fat Indian wedding: How Manyavar owner Vedant Fashions created INR 30,000 crore plus business on the back of wedding wear!

The King of Hawai: How Relaxo became a $3 billion footwear giant with the help of chappals!

“World’s fastest human calculator” has raised $15 million to tackle “math phobia”

Striking gold: The insane rise of digital gold savings app Jar!

The business of love: How Tinder & Hinge owner Match Group monopolized online dating!

How Domino’s stole a big slice of the food delivery market from Swiggy & Zomato with its delivery app

Lips don't lie: How Vineeta Singh's passion for the impossible led to the rise of her $500 million startup, Sugar Cosmetics!

Bhujia Barons: How a simple snack took a Bikaner family from a small shop to the list of billionaires!

How ONDC could disrupt & democratize India’s e-commerce sector

Looking beyond e-commerce: How AWS & Advertising became the new cash cows for Amazon

PhysicsWallah: From a bootstrapped YouTube channel to becoming India's 101st unicorn!

P for Profit: How Grammarly created a $13 billion business by leveraging the English language!

Are EVs really that sustainable?

Hot Money: How OnlyFans revolutionized the porn industry for good!

Bittersweet Truth: How India’s diabetes epidemic created a multi-billion dollar market!

How Thums Up thundered past Pepsi & Coke to become a billion dollar soft drink brand

Keventers: From serving the British Raj to the Indian millennial, how one company transformed India’s dairy industry

The ugly duckling: How Crocs overcame mockery to become a billion dollar pop culture phenomenon

Pedal to the Metal: Uber for motor driving schools, vehicle loan refinancing platform, EV news & information website, mobile tyre shop franchise & "super app" for car owners

Started from the bottom: How hip hop superstar Drake aims to take his OVO brand to a billion dollars!

Health is wealth: Custom D2C orthotics, employee healthcare benefits platform, chronic disease management ecosystem, musculoskeletal training app, preventive healthcare service & cancer support app

How Lebron James became the first active NBA player in history to enter the billionaires club

Food for thought: Anti-food delivery app, clout kitchens, cloud kitchen brand franchise, edible cutlery, pizza making robots & billions in plant based protein alternatives to milk, eggs & meat

This guy paved the way for AI/ML by creating CAPTCHA, reCAPTCHA & Duolingo while making billions in the process!

A lecture on profit: Student starter kits, group buying education loans, resettlement service for study abroad students, 10 min delivery on campus, hyperlocal campus market & student discounts website

Why SaaS startups will soon take over the Indian startup ecosystem

Literal liquidity: Water products marketplace, RO purifier & drinking water subscriptions, luxury bottled water brand, drinking water with purpose & hard water softeners

How Ukraine crisis put the highly lucrative Indian defense sector at the center of global attention

Blue pill or Red pill? B2B marketplace for pharmacies, generic medicine store franchise, billions in tele-pharmacy infrastructure & APIs, medicine verification app & pharmaceuticals fire sale auctions

Could hydrogen fuel India’s sustainable future?

Brick by brick: Prop-tech listing platforms, lucrative businesses of rental & renter's insurance, smart-home marketplace, green building materials platform, 15-minute cities & home renovations market

Chocolate colonialism: The bittersweet truth of how chocolate manufacturers forced cocoa farmers into financial slavery

Success insured: Billions in crowdfunded mutual aid/P2P insurance, micro-insurance, new insurance products for pets, dental & vision care & SaaS tools for insurance companies

How a family made hundreds of millions by owning a piece of the $7B James Bond franchise

Unlocking new profits: Casual games like Chess.com making millions, gameplay coaching, e-sports tournaments, marketplace for gaming products & services, rewards for playing games & game streaming

How to become a millionaire by teaching MS Excel on TikTok & Instagram!

First step towards success: Artist-designed footwear, D2C custom soles & other foot care products, high performance socks with a social mission, sneaker economy & shoe odor repellants

How did MrBeast manage to take over the internet?

The audio boom: Alexa apps making millions, audio fitness & cookbook apps, podcast discovery tools, in-game audio advertising, enterprise/corporate podcasts & audio commuter advertisements

MS Dhoni led CSK becomes India’s first sports unicorn - what’s next for the business of IPL?

Stars aligned for success: Online horoscope/tarot card reader website or app, astrologist consultation on-demand, birthday candles and other astrology gifts marketplace & astrology based dating app

TSMC: The company that actually runs the world

Million dollar wedding bells: Digital prenup tool, wedding registries, micro & shared wedding platform, virtual wedding service, virtual weddings, Kirigami wedding cards & virtual wedding invites

Logan Paul & KSI: From influencer rivals to business partners

Good looks & good profit: B2B beauty marketplace, Twitch for beauty influencers, consulting & distribution for K-beauty brands, beauty care gadgets, non-evasive anti-wrinkle products & custom eyeliner

Virtual land grab: Buying real estate in the metaverse

Paw-some O-purr-tunity: SaaS tool for pet ecosystem, dog walking service, pet training & education app, tele-veterinary service, innovative pet products (dog ramps making $35 mn!) & D2C pet brands

How Shein reinvented fast fashion to beat behemoths like Amazon & Zara

Sparkling White Opportunity: Electric toothbrush brand, gamifying brushing for kids via AR app, D2C dental aligners brand, online dental insurance & cosmetic dentistry platform

Roll-ups: The latest trend in Indian e-commerce

Millions in paid communities: Network for HNW people, community for fatFIRE fanatics, network for corporate women, Gartner for startups, tool to build goal based communities & network for D2C sellers

© 2026 Startup Sutra · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture